Title: Associate Director, Hematology Regional Marketing
Location: Field Based
If you are interested in the below position, please send your resume to [email protected] and REFERENCE THE POSITION TITLE within the subject line.
The Regional Marketer reports directly to the Director of Regional Marketing and holds a critical commercial leadership role. The incumbent is responsible for ensuring optimal positioning of the brand in their respective region. The Regional Marketer will align to the national strategic and tactical plan to identified regional needs and manage commercial activities with key thought leaders in collaboration with the product marketing team and field partners to execute promotional activities at key accounts. This role will also support the pre-launch brand process, coordinate cross functional planning and build plans to execute and maximize both patient benefit and commercial value.
––The candidate will champion the commercial thought leader engagement plan
––Execute physician engagement activities in the field and at key congresses
––Facilitate, participate in, and attend advisory boards, where appropriate
––Identify, profile, segment KOLs in respective geographic area to help drive key insights and promotional activities
––Stay abreast to the changing market and implement strategies that fit regional needs
––Work with sales management, field medical and marketing team on identifying appropriate HCP’s to join TG’s Speaker Bureau.
––Serve as point for identification of HCP Speakers with field team in the execution of speaker programs
––Provide continual or one-off training to contracted speakers on approved TG branded and unbranded content
––Responsible for developing and tracking KPI for Speaker Bureau and providing regular reporting to full brand team
––Provide input and support in developing account plans for Sales
––Provide field-based training support for Sales when needed
––Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
The Regional Marketer will help to support the strategic vision for multiple brands and will significantly contribute to Company’s overall success.
We are looking for a seasoned, high energy, high integrity leader, and a solid team player with the relevant experiences in the functions above. A broad network in the oncology eco-system and a track record of success launching brands is highly desirable. We value someone who has exceptional communication skills and can adapt to challenging and/or changing market conditions across diverse businesses. An ability to partner and collaborate successfully with other company leaders and customers is also required.
––Min 5+ years of diverse pharma/ biotech commercial depth.
––Preferred marketing experience, field or home office based.
––Depth of both strategic and executional leadership expertise in the Hematology space.
––Successful track record of successfully launching Oncology/Hematology brands in competitive markets.
––Strong network of relationships with HCP’s and key opinion leaders in the lymphoma and/or CLL marketplace.
––Keen understanding of macro healthcare trends and their impact on the business
––Clinical knowledge and aptitude in complex/competitive disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
––Demonstrated accountability to deliver results while managing competing priorities
––Demonstrated understanding of all associated relevant legal, compliance and regulatory policies.
––Demonstrated experience in budgeting, planning, and executing promotional speaker programs
––Strong collaboration and leadership skills to influence internal and other decision-makers.
––Strong communications skills. Capable of engaging senior executive management and other audiences.
––Ability to build, manage, and lead multiple cross-functional partnerships and initiatives simultaneously
Bachelor’s degree; MBA or advanced degree is preferable.